Attempt 2 | Graphic Arts Group

Feedback Form

Estimated time to complete: 15 minutes

This site is for Graphic Arts Group – the umbrella brand above our four divisions: Graphic Arts, Graphic Signs, Merit Display and Providoré. Its job is to explain who we are, what we do, and point visitors to the right place. Please respond to what you actually see on screen, not what you already know about the business.

A – First impressions

1. In one sentence, what do you think this company does – based only on the homepage?

2. What three words come to mind when you first look at the site? Just the first things that pop into your head.

3. How much would you trust this company with a significant project, based on first impressions?

1 (Would not trust them) 2 3 4 (Completely confident)

Why did you give that score?

B – Finding your way around

4. What did you click first, and why?

5. Did you ever feel lost or unsure where to go next? If yes, where did it happen?

6. Is it obvious how to get in touch from any page?

1 (Not at all obvious) 2 3 4 (Completely obvious)

C – Credibility and trust

7. Which parts of the site made you feel the company was credible and established? (Think about the words on the page, images, any accreditations, contact details, case studies, etc.)

8. Was there anything that made you less confident – or something you expected to find but didn't?

9. After spending a few minutes on the site, what would you do next?

I'd shortlist them and get in touch I'd want to find out more before deciding I'd probably move on and look at someone else

D – Content and tone

10. The tagline is: 'Using the power of print to energise your brand.' Does that help you understand what we do, or does it feel too vague?

11. Does the site feel like it's written for someone assessing us as a serious supplier – or does it feel more like a brochure?

It feels like a serious, useful supplier overview It's somewhere in between It feels more like a marketing brochure

12. Is there anything that feels like it's missing – for example, information about our history, team, accreditations, or sustainability?

E – Design and feel

13. Does the design feel modern and professional enough for a company that has been trading since 1979?

1 (Feels dated) 2 3 4 (Feels fresh and current)

14. Does the visual style feel right for the kinds of clients we work with – NHS, local authorities, universities, corporate brands?

1 (Feels out of place) 2 3 4 (Feels just right)

F – Final thoughts

15. If you could change just one thing to make this site more effective, what would it be?