Delivering robust, consistent signage across 70+ military reserve sites
Graphic Signs partnered with the West Midland Reserve Forces and Cadets Association (WM RFCA) to deliver a fully standardised, durable signage solution across more than 70 reserve force sites. From roadside regiment signage to internal door signage, the project required precision, consistency and long-term performance in demanding environments.
Divisions involved
Client overview
West Midland Reserve Forces and Cadets Association (WM RFCA) is one of 13 Reserve Forces and Cadets Associations across the UK. Established alongside the Territorial Army in 1908, the organisation supports Reserve Forces and Cadets from the Royal Navy, Royal Marines, Army and Royal Air Force.
Key goals
Project brief
The Army Reserve estate required an ongoing signage solution covering roadside regiment signage, site entrance signage, health and safety signage and internal door signage. Each site presented unique environmental and operational considerations, requiring signage that was both high-performance and long-lasting.
After conducting detailed site surveys, the Graphic Signs team collaborated closely with the facilities manager to develop a fully approved signage specification that could be rolled out consistently across all locations.
Key objectives
Solutions
A complete signage solution
The project required a range of signage across multiple sites, from roadside regiment signage to building-mounted lettering and external signs. Post-mounted signs provided a clear, practical solution for roadside locations, while complementary building signage created a consistent look throughout each site.
Durable, high-performance materials
Signage needed to withstand demanding military environments while maintaining its appearance over time. Hardwearing, long-lasting materials were selected, with advanced print methods used to deliver durable finishes and sharp, clear reproduction of detailed artwork.
Approved Health & Safety signage supplier
As the project progressed, additional Health & Safety signage requirements were identified. Graphic Signs was able to supply these alongside the main signage package, giving the client a single supplier and removing the need to source an additional specialist.
Consistent internal signage
The same branding, colours and visual language used externally were carried through to internal signage. This created a cohesive signage system across the sites, with a consistent experience from the entrance through to the interior.
Consistent site entrances
Each site entrance required clear, professional signage that aligned with the wider branding. A consistent signage system was developed and applied across the locations to create a unified appearance.
End-to-end fulfilment
Graphic Signs managed the complete signage process from design and manufacture through to installation. With nationwide delivery and installation, the project could be delivered consistently across all sites through a single, reliable partner.
Visual showcase / Deliverables
Results
Implementation
- Included in this project
Plan
Detailed site surveys were completed to develop signage specifications across all locations.
- Included in this project
Design
Each site presented unique environment and operational considerations that had to be designed and mapped out.
- Included in this project
Deliver
Consistent branding across varied building types was a challenge the team was able to overcome.
- Included in this project
Install
Graphic Signs was able to design, manufacture and install the signage nationwide.
- Not included in this project
Upgrade
We refresh your existing setup, extending its life and keeping it current as your brand evolves and technology moves on.
Key learnings
Delivering signage at scale across secure and operational military sites requires meticulous planning, collaboration and specification control. By developing an approved signage range in partnership with the client, we ensured consistency, durability and efficiency across every location. The project reinforced the importance of combining high-performance materials with clear brand governance to achieve long-term value in multi-site environments.