Bristan UK head office
Bristan, a leading player in the plumbing and bathroom industry, approached Merit Display with a unique challenge – they needed a complete refresh of their showroom at their UK headquarters.
Divisions involved
Client overview
The need to update the space at the headquarters was driven by the significant research that had been conducted on the reasons why people choose Bristan, which brought about an update to their branding and messaging. They were aiming to align their showroom with their new marketing messaging that encapsulated the 7 reasons to use Bristan.
For over 45 years, Bristan has delivered reliable and long-lasting products, backed by incredible customer service and reliable guarantees for added peace-of-mind. They wanted their head office to showcase their values and support this with the updated marketing messages in order to communicate this internally to staff, and externally to any visitors on site.
The urgency in the branding update was driven by a desire to have the work completed in time for a visit from the Group President, Jai Shah of the Masco Corporation, the parent company of Bristan Group. This gave Bristan the opportunity to impress their global counterparts.
Project brief
Merit Display took on the urgent project, managing the entire process from initial creative design through to production and installation. Our design, production and installation teams worked closely together to deliver the extensive scope within a demanding timeframe.
Working alongside Bristan’s marketing team, we ensured the finished environment met the required functionality while remaining fully aligned with the wider brand identity. We also collaborated with Bristan’s in-house facilities team to coordinate electrical requirements and integrate illumination seamlessly into the overall display design.
With a visit from the Group President approaching, the objective was clear: transform the showroom, warehouse and reception areas, incorporate seven key marketing messages, and create an environment that reflected the quality and values of the Bristan brand. The tight deadline added further complexity, requiring careful planning, efficient production and coordinated installation.
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Key objectives
Solutions
Stand-out features
Key features included a 7-metre-tall parts carousel, a 21-metre feature wall and bespoke furniture designed specifically to showcase Bristan products.
Consistent site-wide branding
The transformation extended beyond the showroom into the warehouse, creating a consistent visual identity across the wider site.
Seven key messages
The seven ‘Reasons to Use Bristan’ messages were integrated throughout the showroom, warehouse, offices, reception and other key areas.
Complete brand transformation
A single, coordinated solution brought together graphics, furniture, messaging and display elements to strengthen Bristan’s presence across the site.
Installation around live operations
Installation was carefully planned around the live showroom and warehouse, allowing Bristan to maintain normal workflows and customer commitments throughout.
Four-week delivery
The entire transformation was delivered within a demanding four-week timeframe, requiring close coordination across design, production and installation.
Visual showcase / Deliverables
Results
Implementation
- Included in this project
Plan
The scope of work extended beyond the showroom and involved a significant transformation of the warehouse space.
- Included in this project
Design
Graphics design and bespoke displays were key elements of the project. The Merit team were able to design all features, including purpose-built, bespoke furniture, from concept through to production.
- Included in this project
Deliver
We worked in close collaboration with Bristan’s marketing team, ensuring the final product not only met the functional requirements but also aligned seamlessly with the overarching brand image.
- Included in this project
Install
The project also involved working with Bristan’s in-house facilities team to address electrical needs and allowed for our designers the freedom to ensure a cohesive integration of illumination elements into the overall look and feel of the display.
- Not included in this project
Upgrade
We refresh your existing setup, extending its life and keeping it current as your brand evolves and technology moves on.
Key learnings
- Plan around live operations: Major workplace transformations can be delivered with minimal disruption when installation is carefully scheduled around working hours and operational requirements.
- Coordinate every stage: Tight deadlines require close collaboration between design, production, facilities and installation teams to keep the project moving efficiently.
Design beyond individual spaces: A successful transformation should consider the whole environment, ensuring different areas work together as one cohesive brand experience. - Build flexibility into delivery: Working around changing schedules and live environments requires an adaptable approach, particularly when access and installation windows are limited.
- Maintain quality under pressure: Challenging timescales should not compromise the quality of the finished environment, making detailed planning and strong project management essential.