Internal Rebrand Brings the Great Outdoors Inside
The company wanted to reinforce and help employees feel engaged with this brand mission, so a 'surprise internal rebrand' of the workspace was agreed.
Divisions involved
Client overview
Established in 1901, The Camping and Caravanning Club is the world’s oldest and largest club for all forms of camping, proudly supporting over 700,000 members. With a brand built on friendliness, fun and adventure, the organisation wanted its internal environment to truly reflect its passion for nature and the great outdoors. The organisation is dedicated to promoting camping, caravanning and outdoor exploration across the UK and beyond.
Key goals
Project brief
The client commissioned a full internal rebrand of its head office, designed to surprise and delight employees while strengthening brand alignment. The project required consultation, bespoke production and rapid installation, all delivered within a tightly managed timeframe.
Key objectives
Solutions
A welcoming first impression
A large-format countryside sunrise graphic was installed at the entrance, creating a warm, uplifting welcome for visitors and employees.
Bespoke graphics throughout
More than 40 bespoke wall graphics were installed across reception, corridors, HR, operations, bistro, offices and boardrooms.
Inspirational visual storytelling
Imagery inspired by exploration, adventure and the natural world helped create an engaging and inspiring workplace environment.
Approved before installation
High-resolution test prints were produced and approved before installation, ensuring colours, imagery and artwork met the required standards.
Illuminated signage
Illuminated signage enhanced visibility and created additional visual impact, particularly across key areas of the workspace.
A consistent brand experience
Brand colours, imagery and typography were applied consistently throughout, creating a cohesive visual identity across the entire workspace.
Visual showcase / Deliverables
Results
Implementation
- Not included in this project
Plan
We map out your project scope, nail down the tech specs, and chart the path from concept to completion – on time, on spec, no excuses. - Not included in this project
Design
We create the visuals and technical blueprints, making sure every detail works with your brand and works beautifully in the real world. - Not included in this project
Deliver
We build it, ship it, and roll it out – with experienced hands who care about getting it right and keeping disruption to a minimum. - Not included in this project
Install
We bring our experienced fitters on-site to set everything up precisely, making sure it all works flawlessly and looks exactly as it should. - Not included in this project
Upgrade
We refresh your existing setup, extending its life and keeping it current as your brand evolves and technology moves on.
Key learnings
- Careful planning and coordination can deliver a complete workplace transformation within an extremely tight installation window.
- Internal branding can turn everyday workspaces into environments that reinforce company values and strengthen employees’ connection to the brand.
- Bespoke graphics allow different areas of a workplace to have their own character while maintaining a consistent overall brand identity.
- A well-executed surprise reveal can create additional impact, helping employees experience the transformation together rather than seeing it take shape gradually.
- High-quality visuals and considered placement can transform underused spaces into engaging environments that reflect an organisation’s personality.