Commonwealth Games building wrap project
Divisions involved
Client overview
Coventry City Council is the governing local authority for Coventry in the West Midlands, responsible for delivering a wide range of essential public services across the metropolitan borough. These include education, adult and children’s social care, housing, environmental services, waste management, transport planning, regeneration, and community wellbeing initiatives.
Key goals
Project brief
From 28 July to 8 August 2022, Coventry hosted Judo, Wrestling and Rugby Sevens events for the Commonwealth Games at Coventry Arena. To reinforce the city’s presence within the Games, the council commissioned a large-scale temporary building wrap and hoarding installation on the city’s former IKEA building, a highly prominent landmark located in the heart of Coventry.
The building, which also served as the base for the Coventry City of Culture Trust team during 2022, was selected for a bold transformation. The aim was to create a striking visual centrepiece that would welcome hundreds of thousands of visitors and generate community pride throughout the three-week event.
Upon receiving the final artwork and dimensions, production, print, and installation were completed within just four days, ensuring the project was delivered on time and to exceptional quality standards.
Key objectives
Solutions
Large-scale, precision-produced
Despite the project’s considerable scale, building vinyl wraps were precision-manufactured to deliver a high-quality, consistent finish throughout.
Durable outdoor graphics
Weather-resistant materials ensured the outdoor graphics remained sharp, vibrant and visually impactful throughout the event, whatever the conditions.
Maximum visual impact
High-resolution printing produced crisp, vibrant graphics, ensuring the large-scale artwork delivered maximum impact across the building.
Specialist installation
Specialist access equipment was utilised by the Graphic Signs team to safely and efficiently install large-format graphics within a busy city-centre environment.
Full project delivery
From artwork receipt through to final installation, Graphic Signs provided effective project management, ensuring the programme stayed on track.
Visual showcase / Deliverables
Results
Implementation
- Not included in this project
Plan
We map out your project scope, nail down the tech specs, and chart the path from concept to completion – on time, on spec, no excuses. - Not included in this project
Design
We create the visuals and technical blueprints, making sure every detail works with your brand and works beautifully in the real world. - Not included in this project
Deliver
We build it, ship it, and roll it out – with experienced hands who care about getting it right and keeping disruption to a minimum. - Not included in this project
Install
We bring our experienced fitters on-site to set everything up precisely, making sure it all works flawlessly and looks exactly as it should. - Not included in this project
Upgrade
We refresh your existing setup, extending its life and keeping it current as your brand evolves and technology moves on.
Key learnings
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Prominent landmark transformed into a city-wide promotional asset
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Successfully supported Coventry’s role as a Commonwealth Games host city
This project demonstrated how large-format vinyl building graphics can rapidly transform urban spaces into powerful promotional platforms. With the right production expertise, even tight deadlines and complex installations can be delivered efficiently and safely. Large-scale temporary branding not only enhances event visibility but also strengthens civic pride and community engagement during major global events.