Delivering high-impact, large-scale event signage to transform campus spaces into engaging, navigable, and memorable environments for thousands of visitors.
Coventry University is a leading UK university known for innovation, student experience, and strong industry connections. With multiple large-scale events throughout the year—including graduations and Open Days—the university requires professional, cohesive, and highly visible event branding across campus.
Graphic Signs was commissioned to design, produce, and install a comprehensive suite of temporary and large-format signage solutions for graduation ceremonies and university Open Days. The project required transforming high-traffic academic buildings and outdoor areas into clearly branded, celebratory spaces while maintaining operational efficiency and minimal disruption.
From bold welcome banners to detailed building wayfinding, the signage had to perform both aesthetically and functionally—guiding thousands of students, families, and prospective applicants across campus.
positioned at key campus entrances and ceremony venues
to guide visitors between registration, ceremony halls, and reception areas
to encourage social media sharing and enhance the celebratory atmosphere
including entrance identifiers, floor navigation boards, and directional arrows
designed for easy installation and removal
The events required separate planning for buildings, wayfinding and weather considerations.
Bespoke signage was designed for the events. Temporary directional signage, selfie picture frames, freestanding and wall-mounted graphics, etc... the list of options was everchanging.
Signage solutions were durable and temporary for using indoor and outdoor regardless of weather.
The Graphic Signs team was on hand to ensure rapid installation and removal aligned with event schedules.
Based on successful events, the Graphic Signs teams will continue to have a partnership for events at Coventry University going forward.
All signage was produced using high-quality materials suitable for short-term deployment, ensuring durability during high footfall while remaining cost-effective and reusable where possible.
Supported events hosting thousands of attendees per graduation period
Improved visitor navigation across multiple university buildings
Increased social media visibility through branded selfie frame engagement
Delivered on time and within strict event setup and breakdown windows
Strengthened brand consistency across campus during key recruitment and celebration events
Large-scale university events demand more than visually appealing signage—they require strategic placement, logistical precision, and brand consistency at scale. By combining impactful large-format graphics with practical wayfinding systems, Graphic Signs helped create seamless event experiences that celebrated achievement while ensuring smooth visitor flow. The project reinforced the importance of early planning, adaptable materials, and collaborative coordination between event teams and signage specialists to achieve outstanding results.
