When Dorel identified the need for a flexible retail solution to showcase its Maxi-Cosi ISOFIX car seat range, the objective was clear: create a premium, modular display that could be tailored to individual retailer requirements while reinforcing trust, safety, and brand leadership. Partnering with Merit Display, the result was an adaptable in-store system designed to combine visual impact with hands-on product interaction.
Dorel Industries, established in 1962, is a global leader in the manufacture and supply of home and juvenile products.
Its juvenile division includes globally recognised brands such as Maxi-Cosi, Quinny and Tiny Love, alongside regional brands including Safety 1st, Bébé Confort, Cosco and Infanti.
Maxi-Cosi car seats and strollers are synonymous with safety, comfort, innovation, and trusted design, supporting families from their very first journey home through everyday adventures.
Dorel required a modular retail display capable of showcasing multiple ISOFIX bases and compatible car seat options in varying showroom environments. The solution needed to be flexible, scalable, and visually consistent while delivering a seamless and reassuring buying experience for new parents.
Following collaborative design workshops and technical consultations, Merit Display developed a fully modular system with interchangeable display boxes and adaptable configurations. The design enabled retailers to assemble, modify, or extend their displays depending on available space and product range.
Modular display system with multiple configuration options
Tailored display boxes sized to specific car seat models for visual harmony
Central feature display with angled shelving and sliding shelf system to showcase two ISOFIX bases
Interactive design, allowing customers to engage directly with products
Integrated branded base units, featuring the Maxi-Cosi logo and “we carry the future” messaging
Expandable base sections, allowing varied display lengths without compromising aesthetics
Colour-matched brand palette for cohesive presentation
Blue Maxi-Cosi back graphics across each display box for strong brand reinforcement
Clear protective panels to enhance durability and maintain visual appeal
Bespoke online configuration tool, enabling Dorel’s sales and marketing teams to design and order customised display combinations per retailer
This project highlighted the importance of combining modular engineering with brand storytelling in the juvenile retail sector. By creating a system that balances adaptability, durability, and interactivity, the display empowers retailers to tailor their offering while maintaining a consistent premium brand presence. The result is a retail environment that builds parental confidence, enhances product engagement, and supports long-term scalability across diverse showroom formats.
