Dorel / Maxi-Cosi
When Dorel identified the need for a flexible retail solution to showcase its Maxi-Cosi ISOFIX car seat range, the objective was clear: create a premium, modular display that could be tailored to individual retailer requirements while reinforcing trust, safety, and brand leadership. Partnering with Merit Display, the result was an adaptable in-store system designed to combine visual impact with hands-on product interaction.
Divisions involved
Client overview
Dorel Industries, established in 1962, is a global leader in the manufacture and supply of home and juvenile products.
Its juvenile division includes globally recognised brands such as Maxi-Cosi, Quinny and Tiny Love, alongside regional brands including Safety 1st, Bébé Confort, Cosco and Infanti.
Maxi-Cosi car seats and strollers are synonymous with safety, comfort, innovation, and trusted design, supporting families from their very first journey home through everyday adventures.
Key goals
Project brief
Dorel required a modular retail display capable of showcasing multiple ISOFIX bases and compatible car seat options in varying showroom environments. The solution needed to be flexible, scalable, and visually consistent while delivering a seamless and reassuring buying experience for new parents.
Following collaborative design workshops and technical consultations, Merit Display developed a fully modular system with interchangeable display boxes and adaptable configurations. The design enabled retailers to assemble, modify, or extend their displays depending on available space and product range.
Key objectives
Solutions
Modular display system
A flexible modular system allowed display combinations and lengths to be adapted for different retail environments while maintaining a consistent design.
Bespoke product displays
Display boxes were tailored to specific car seat models, ensuring products were presented clearly within a consistent visual layout.
Interactive central display
A central display featured angled shelving and a sliding shelf system to showcase two ISOFIX bases and encourage customer interaction.
Integrated brand experience
Branded base units, colour-matched finishes and blue Maxi-Cosi back graphics reinforced the brand across every display.
Durable finishes
Clear protective panels improved durability and protected the displays from everyday retail use while maintaining a clean appearance.
Online configuration tool
A bespoke tool enabled Dorel’s sales and marketing teams to customise and order display combinations for individual retailers.
Results
Implementation
- Included in this project
Plan
We worked with Dorel's team to map out display requirements, reviewing retailer configurations, available floor space, and brand guidelines to ensure a solution that would be flexible yet consistent across locations.
- Included in this project
Design
Our team developed a modular unit concept with tailored display boxes per car seat model, a central angled shelving section with sliding shelf system for ISOFIX bases, and integrated branded base units. Finish and material choices were specified to reflect the premium Maxi-Cosi standard.
- Included in this project
Deliver
Units were manufactured, quality-checked, and carefully packed for transit. Delivery to each retail site was scheduled to align with store timelines and minimise disruption to the floor.
- Included in this project
Install
Units were installed in-store with each configuration tailored to the individual retailer's layout. Products were positioned to encourage hands-on engagement, with ISOFIX bases accessible for demonstration and car seat models arranged to create a clear product journey for shoppers.
- Not included in this project
Upgrade
We refresh your existing setup, extending its life and keeping it current as your brand evolves and technology moves on.
Key learnings
This project highlighted the importance of combining modular engineering with brand storytelling in the juvenile retail sector. By creating a system that balances adaptability, durability, and interactivity, the display empowers retailers to tailor their offering while maintaining a consistent premium brand presence. The result is a retail environment that builds parental confidence, enhances product engagement, and supports long-term scalability across diverse showroom formats.