Hiab branded workwear solution
Graphic Arts Group partnered with HIAB to design and deliver a tailored range of branded workwear that supports safety, professionalism and employee pride on the job. This project brought together practical safety apparel with high-quality branding solutions, ensuring HIAB team members look and feel part of a cohesive, well-equipped workforce.
Divisions involved
Client overview
HIAB is a leading manufacturer of load handling equipment and accessories used across transportation, construction and industrial sectors. They are globally recognised as a provider of on-road load handling equipment.
Key goals
Project brief
HIAB sought a complete workwear programme that blended robust safety standards with effective brand exposure. The emphasis was on selecting materials and designs suitable for heavy-duty use while reflecting HIAB's visual identity.
Key objectives
Solutions
Brand consultation
Graphic Arts worked closely with HIAB to understand its brand guidelines and apply them effectively across a practical workwear range.
Durable fabric selection
Hardwearing, safety-compliant fabrics were selected to meet the demands of industrial environments while ensuring the garments remained fit for purpose.
Bespoke logo application
Different branding techniques, including embroidery, screen printing and woven labels, were selected to suit each garment and provide the right finish.
End-to-end fulfilment
Graphic Arts managed production and fulfilment across HIAB’s sites, providing a consistent and streamlined service from manufacture through to delivery.
Visual showcase / Deliverables
Results
Implementation
- Not included in this project
Plan
We map out your project scope, nail down the tech specs, and chart the path from concept to completion – on time, on spec, no excuses. - Not included in this project
Design
We create the visuals and technical blueprints, making sure every detail works with your brand and works beautifully in the real world. - Not included in this project
Deliver
We build it, ship it, and roll it out – with experienced hands who care about getting it right and keeping disruption to a minimum. - Not included in this project
Install
We bring our experienced fitters on-site to set everything up precisely, making sure it all works flawlessly and looks exactly as it should. - Not included in this project
Upgrade
We refresh your existing setup, extending its life and keeping it current as your brand evolves and technology moves on.
Key learnings
- Balance function and branding: Workwear needs to meet practical requirements while presenting a consistent and professional brand image.
- Involve the right stakeholders: Early input from safety and HR teams helps ensure garments meet operational needs and workplace requirements.
- Choose materials carefully: Fabric selection should consider durability, comfort and the demands of the working environment.
- Match branding to the garment: Different application methods can be used to achieve the right balance of durability, appearance and brand consistency.
- Plan fulfilment carefully: A coordinated production and delivery process helps maintain consistency across multiple teams and locations.