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Precision fire safety labelling for the motorsport industry

30+ years of trusted partnership delivering high-performance labels for Lifeline

We have supported Lifeline, a leading manufacturer of motorsport fire safety systems, with robust, regulation-compliant labelling solutions, ensuring their products meet the highest standards of safety, durability and performance in extreme racing environments.

Lifeline labels (9)
Plan
Design
Deliver
Install
Upgrade
Lifeline labels (5)
LIFELINE HARNESS-1
Lifeline labels (6)

Client overview

Lifeline labels (1)
Motorsport
Coventry, UK

Established in 1994, Lifeline is a globally recognised manufacturer of fire safety equipment and systems for the motorsport industry. A previous winner of the MIA Small Business of the Year award, Lifeline supplies innovative, cutting-edge safety products used by the majority of world and national championship-winning drivers and constructors worldwide.

Key goals

Source durable, high-quality labels for specialist fire safety products
Ensure compliance with industry regulations, including FIA legislation
Maintain clarity and legibility in extreme environments
Deliver bespoke solutions for evolving product ranges
Meet tight production deadlines without compromising quality
Lifeline labels (3)
Coventry, UK

Project brief

Lifeline initially approached Graphic Arts Group requiring a collection of robust, practical and high-quality labels for their expanding product range. Over a successful 30-year partnership, we have developed a trusted working relationship built on reliability, technical expertise and consistent quality.

As Lifeline’s product portfolio has evolved, we have provided tailored labelling solutions designed to withstand the demanding conditions of motorsport, where safety, compliance and durability are critical.

Ongoing

Key objectives

  • Manufacture bespoke labels suitable for varied surfaces and materials
  • Ensure resistance to heat, chemicals and extreme racing conditions
  • Incorporate serialisation and compliance-driven design elements
  • Deliver fast turnaround times for detailed, regulation-led designs
  • Maintain consistent quality across all product lines
  • Solutions

    Bespoke shapes and sizes

    Custom formats tailored to specific components.

    Serial number labels

    For traceability and compliance. Ensuring security and integrity in the motorsport sector.

    Extreme environment labels

    High-temperature resistant labels suitable for extreme heat environments. Heavy-duty self-adhesive tape designed for roll cage padding applications and built to withstand demanding motorsport conditions.

    Epoxy resin dome labels

    Durable, premium finish with enhanced longevity.

    Tamper-evident labels

    Supporting product integrity and safety compliance.

    Aluminium plates

    Hard-wearing identification solutions

    Visual showcase / Deliverables

    Results

    Over 0 years
    of successful partnership with Graphic Signs

    Implementation

    • Included in this project

      Plan

      Regular updates to regulations are reviewed in planning meetings to ensure our ongoing production of labels meet the high safety standards of the industry.

    • Included in this project

      Design

      Artwork is provided by Lifeline, but the materials design is down to us. We work closely with the Lifeline team to make sure all regulations are met.

    • Included in this project

      Deliver

      Graphic Arts often has to deliver orders with fast turnaround times for detailed, regulation-led designs.

    • Not included in this project

      Install

      We bring our experienced fitters on-site to set everything up precisely, making sure it all works flawlessly and looks exactly as it should.
    • Not included in this project

      Upgrade

      We refresh your existing setup, extending its life and keeping it current as your brand evolves and technology moves on.
    Lifeline labels (2)

    Key learnings

    In high-risk industries such as motorsport, fire safety labelling is not simply a branding exercise, it is a critical compliance and life-safety requirement. Labels must remain legible, securely adhered and resistant to heat, abrasion and environmental exposure over time.

    All solutions are designed with durability, clarity and regulatory compliance in mind, particularly where FIA legislation governs product marking and identification.

    Through technical expertise, responsive communication and a commitment to quality, we have built a long-term partnership with Lifeline, helping ensure their products remain compliant, professional and race-ready. In safety-critical sectors, reliable labelling isn’t optional; it’s essential.

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