We have supported Lifeline, a leading manufacturer of motorsport fire safety systems, with robust, regulation-compliant labelling solutions, ensuring their products meet the highest standards of safety, durability and performance in extreme racing environments.





Established in 1994, Lifeline is a globally recognised manufacturer of fire safety equipment and systems for the motorsport industry. A previous winner of the MIA Small Business of the Year award, Lifeline supplies innovative, cutting-edge safety products used by the majority of world and national championship-winning drivers and constructors worldwide.

Lifeline initially approached Graphic Arts Group requiring a collection of robust, practical and high-quality labels for their expanding product range. Over a successful 30-year partnership, we have developed a trusted working relationship built on reliability, technical expertise and consistent quality.
As Lifeline’s product portfolio has evolved, we have provided tailored labelling solutions designed to withstand the demanding conditions of motorsport, where safety, compliance and durability are critical.
Custom formats tailored to specific components.
For traceability and compliance. Ensuring security and integrity in the motorsport sector.
High-temperature resistant labels suitable for extreme heat environments. Heavy-duty self-adhesive tape designed for roll cage padding applications and built to withstand demanding motorsport conditions.
Durable, premium finish with enhanced longevity.
Supporting product integrity and safety compliance.
Hard-wearing identification solutions
Regular updates to regulations are reviewed in planning meetings to ensure our ongoing production of labels meet the high safety standards of the industry.
Artwork is provided by Lifeline, but the materials design is down to us. We work closely with the Lifeline team to make sure all regulations are met.
Graphic Arts often has to deliver orders with fast turnaround times for detailed, regulation-led designs.

In high-risk industries such as motorsport, fire safety labelling is not simply a branding exercise, it is a critical compliance and life-safety requirement. Labels must remain legible, securely adhered and resistant to heat, abrasion and environmental exposure over time.
All solutions are designed with durability, clarity and regulatory compliance in mind, particularly where FIA legislation governs product marking and identification.
Through technical expertise, responsive communication and a commitment to quality, we have built a long-term partnership with Lifeline, helping ensure their products remain compliant, professional and race-ready. In safety-critical sectors, reliable labelling isn’t optional; it’s essential.