We partnered with renowned British footwear brand Loake to create elegant, custom-designed shoe stands for their 'Barbour by Loake' collaboration launch. The project required displays that matched Loake's exceptional craftsmanship while meeting tight launch deadlines across multiple retail locations.
Loake is a renowned British footwear brand known for its exceptional craftsmanship and stylish designs. With a strong heritage and reputation for attention to detail, Loake maintains high standards across all aspects of their brand presentation, from their handcrafted shoes to their retail environments.
We were tasked with designing and producing bespoke footwear stands to enhance the in-store presentation of Loake's shoes for an upcoming product launch. The project required a combination of functionality, style, and careful material selection to achieve the right balance between showcasing the footwear effectively and maintaining brand alignment.
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We created bespoke footwear stands using oak wood specifically selected to match Loake's natural aesthetic and existing retail materials.
The displays featured carefully matched wood grain density and tone to seamlessly tie in with Loake's current branding and store materials.
Darkened engraving on the stand bases incorporated brand graphics, adding a sense of luxury and sophistication to the display.
The natural oak material brought a refined, organic feel to the stores, perfectly complementing the premium footwear on display.
Our design team worked through several discussions with Loake to finalise the display specifications. Multiple variations of the engraving were tested to ensure a perfect match with branding and graphic elements. Wood samples were carefully selected to match the grain density and tone that aligned with Loake's vision and existing display materials.
Production and logistics were carefully managed to meet the critical launch timeline. The completed displays were delivered on schedule on 18 October 2024, allowing Loake to install them in their stores just in time for the 'Barbour by Loake' collaboration launch. The initial order of 300 units has been followed by repeat orders, with the displays now in ongoing use throughout Loake stores worldwide.
I wanted to extend a big thank you to you and the team for creating and delivering the first batch of our new footwear displays. We managed to get them out to our stores just in time for our 'Barbour by Loake' collaboration launch!
The Loake project demonstrated how close collaboration between display manufacturer and client leads to exceptional results. By involving the client throughout the material selection and design refinement process, we ensured the final product perfectly matched Loake's vision and brand standards. The success of the initial order has led to an ongoing partnership, with Loake returning for additional units as their retail presence expands globally.
