A fully managed, end-to-end solution that combined sourcing, print, fulfilment and premium presentation packaging to help launch RoSPA’s Family Safety Week campaign, equipping disadvantaged families with practical tools and trusted safety guidance.
RoSPA is a UK-based safety charity focused on accident prevention and public education.
Founded in 1916, RoSPA is a leading British charity dedicated to reducing deaths and life-changing injuries caused by accidents. Over the past 100 years, the organisation has influenced major legislative and behavioural changes — from compulsory seatbelt laws and anti-drink driving campaigns to the Cycling Proficiency Test and the ban on handheld mobile phone use while driving. Through advocacy, education and practical safety initiatives, RoSPA has helped prevent millions of serious injuries and fatalities.
RoSPA required the development of the Keeping Kids Safe Pack to support its Brighter Beginnings Appeal. The pack was designed to provide practical safety advice and essential tools to help families give young children a safer start in life.
Each pack needed to include information about Lifeline, RoSPA’s free telephone and email safety enquiry service, alongside a set of carefully selected practical items: a cupboard latch, a nursery thermometer, a falls prevention height chart, aflannel, and a weaning spoon.
RoSPA initially faced the prospect of managing multiple suppliers and printers to source, print and collate the various components. This approach risked inconsistencies in branding, increased administration time, and variable quality control. Additionally, the team had not finalised a suitable packaging solution and were considering using a simple plastic envelope.
In order to enhance impact and perceived value, the Graphic Arts team proposed a branded presentation box.
We were able to consolidate the sourcing of all pack components through a single supplier to streamline the order and delivery it quickly.
Graphic Arts was able to fully mange the print, fulfilment, storage and distribution end-to-end for the entire project.
We worked closely with the marketing team at RoSPA to ensure consistent brand quality across all printed materials.
RoSPA initially faced the prospect of managing multiple suppliers and printers to source, print and collate the various components. Graphic Arts was able to provide it all in one packaged solution.
In order to enhance impact and perceived value, the Graphic Arts team proposed a branded presentation box.
Graphic Arts was able to deliver a high-quality, engaging and cohesive pack including print, merchandise and delivery.
After a successful launch of the Kid Safe Pack, Graphic Arts has continued to provide further training merchandise for wider initiatives at RoSPA.
Graphic Arts acted as the sole supplier, significantly simplifying logistics while maintaining quality control throughout the project lifecycle.
By consolidating multiple suppliers into a single, trusted partner and elevating the packaging from a basic envelope to a branded presentation box, RoSPA was able to improve both efficiency and impact. The project demonstrated how thoughtful packaging and streamlined supply chain management can significantly enhance perceived value, brand consistency and campaign effectiveness, particularly within the charity sector where trust and presentation matter.
Improved operational efficiency through supplier consolidation
Stronger brand consistency across all materials
Enhanced perceived value through premium presentation packaging
Reduced administrative burden for the RoSPA team
Successful launch of the Brighter Beginnings Appeal during Family Safety Week 2018
