Safer starts for every child
A fully managed, end-to-end solution that combined sourcing, print, fulfilment and premium presentation packaging to help launch RoSPA’s Family Safety Week campaign, equipping disadvantaged families with practical tools and trusted safety guidance.
Divisions involved
Client overview
100 Years of Saving Lives and Preventing Injuries
RoSPA is a UK-based safety charity focused on accident prevention and public education.
Founded in 1916, RoSPA is a leading British charity dedicated to reducing deaths and life-changing injuries caused by accidents. Over the past 100 years, the organisation has influenced major legislative and behavioural changes — from compulsory seatbelt laws and anti-drink driving campaigns to the Cycling Proficiency Test and the ban on handheld mobile phone use while driving. Through advocacy, education and practical safety initiatives, RoSPA has helped prevent millions of serious injuries and fatalities.
Key goals
Project brief
RoSPA required the development of the Keeping Kids Safe Pack to support its Brighter Beginnings Appeal. The pack was designed to provide practical safety advice and essential tools to help families give young children a safer start in life.
Each pack needed to include information about Lifeline, RoSPA’s free telephone and email safety enquiry service, alongside a set of carefully selected practical items: a cupboard latch, a nursery thermometer, a falls prevention height chart, aflannel, and a weaning spoon.
RoSPA initially faced the prospect of managing multiple suppliers and printers to source, print and collate the various components. This approach risked inconsistencies in branding, increased administration time, and variable quality control. Additionally, the team had not finalised a suitable packaging solution and were considering using a simple plastic envelope.
Key objectives
Solutions
Branded presentation box
A bespoke branded presentation box was developed to enhance the overall presentation, impact and perceived value of the campaign materials.
Single supplier
All pack components were provided by Graphic Arts, streamlining procurement and enabling fast, efficient order fulfilment.
End-to-end fulfilment
Graphic Arts carried out the complete project, from print and fulfilment through to secure storage and nationwide distribution.
Consistent brand quality
Close collaboration with RoSPA’s marketing team ensured consistent branding, quality and presentation across every printed component.
Visual showcase / Deliverables
Results
Implementation
- Included in this project
Plan
RoSPA initially faced the prospect of managing multiple suppliers and printers to source, print and collate the various components. Graphic Arts was able to provide it all in one packaged solution.
- Included in this project
Design
In order to enhance impact and perceived value, the Graphic Arts team proposed a branded presentation box.
- Included in this project
Deliver
Graphic Arts was able to deliver a high-quality, engaging and cohesive pack including print, merchandise and delivery.
- Not included in this project
Install
We bring our experienced fitters on-site to set everything up precisely, making sure it all works flawlessly and looks exactly as it should. - Included in this project
Upgrade
After a successful launch of the Kid Safe Pack, Graphic Arts has continued to provide further training merchandise for wider initiatives at RoSPA.
Testimonials
Key learnings
Bringing print, fulfilment, storage and distribution together creates a more streamlined process and reduces unnecessary administration.
Early collaboration between supplier and marketing teams helps maintain brand consistency across multiple printed and packaging elements.
Bespoke packaging can transform a functional mailing into a more considered brand experience, increasing its impact with the recipient.