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Creating a Strong First Impression for St Gabriel’s CofE Academy

Comprehensive signage and environmental branding for a primary school in Houlton

We partnered with St Gabriel’s CofE Academy to deliver a cohesive signage and branding scheme that would establish a strong community presence, attract prospective families and create an inspiring learning environment from day one.

Wall Graphic St Gabs (2)
Plan
Design
Deliver
Install
Upgrade

Client overview

st gabriel-logo
Education – Primary School
Clifton upon Dunsmore, UK

St Gabriel’s CofE Academy is an inclusive, state-funded primary school. The school is a partnership between Coventry DBE and Urban&Civic, located in Houlton, a major new housing development in the Midlands.

The Academy is committed to delivering high-quality education and providing, “...an inspirational, aspirational and holistic education where all children and staff develop and achieve to their full potential.”

Key goals

Attract prospective pupils and families in a new housing development
Establish a strong and recognisable community presence
Reflect the school’s aspirational and professional ethos
Create a welcoming, engaging environment for pupils, staff and visitors
Deliver a consistent brand identity across the entire site
St Gabs Sigange
Clifton on Dunsmore, UK

Project brief

As a newly opened school without an established reputation, St Gabriel’s required a comprehensive signage and branding solution that would position it as a professional, high-quality educational provider from the outset.

We worked closely with the school through an extensive consultation process to understand its values, vision and practical site requirements.

September 2018

Key objectives

  • Design and install impactful external signage for maximum visibility
  • Implement clear, user-friendly wayfinding across the site
  • Develop inspiring internal graphics to enhance learning spaces
  • Ensure brand consistency internally and externally
  • Complete installation within a strict school holiday timeframe
  • Solutions

    Branded Exterior Signage

    Wall-mounted sign tray beneath the main entrance canopy to create a strong first impression, Wall- and post-mounted modular signs positioned strategically for wayfinding and information

    Site Wayfinding

    Clear directional signage to support visitors, parents and pupils. Consistent design language across all external signs

    Internal Signage and Graphics

    Door signs and flat cut lettering throughout the building. Over 10 bespoke wall graphics designed to inspire and stimulate learning. A feature reception wall graphic incorporating a decorative tree design with dry-wipe leaves, allowing each child’s name to be added and updated over time

    Efficient Installation

    Full installation completed within three days during the school holidays, ready for the new term.

    Visual showcase / Deliverables

    Results

    0
    bespoke internal wall graphics installed
    0 day
    installation during holiday break to reduce impact

    Implementation

    • Included in this project

      Plan

      Our main objectives were to implement clear, friendly wayfinding and install impactful external signage for maximum visibility.

    • Included in this project

      Design

      Our design team developed inspiring internal graphics to enhance learning spaces.

    • Included in this project

      Deliver

      Graphic Signs was able to provide consistent external and internal signage to increase visibility and support admissions while also reinforcing the school values.

    • Included in this project

      Install

      We had to complete the installation within a strict school holiday timeline, ready for the new term.

    • Not included in this project

      Upgrade

      We refresh your existing setup, extending its life and keeping it current as your brand evolves and technology moves on.
    Wall Graphic St Gabs (2)

    Key learnings

    For new schools, branding plays a critical role in establishing credibility, professionalism and community trust. Consistent external and internal signage not only increases visibility and supports admissions but also reinforces a school’s values and standards.

    At St Gabriel’s, cohesive environmental branding helped create a sense of warmth, creativity and uniformity across the site, positioning the Academy as a confident, community-focused school from the very beginning. Successful pupil intake achieved in the first year of opening.

    Feedback Form

    Estimated time to complete: 15 minutes
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    B – Finding your way around

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