Transforming a landmark learning space with impactful branding
We delivered a comprehensive internal and external branding scheme for a new Degree Apprenticeship Centre, combining totem signage, wayfinding and large-scale wall graphics to create a bold, future-focused learning environment.
Divisions involved
Client overview
The Degree Apprenticeship Centre is a £10 million development funded by the UK Government’s Local Growth Fund. Designed to support technology-enhanced learning, the building provides flexible teaching rooms and laboratory space with an initial capacity for 1,000 students.
Key goals
Project brief
Graphic Arts Group was appointed to manufacture and install the complete internal and external signage and branding package. The project required a seamless integration of functional wayfinding and impactful design features that reflected the innovative and forward-thinking nature of the centre.
From external totem signage to bespoke printed interior wall coverings, every element was designed to contribute to a cohesive, high-quality environment for students, staff and visitors.
Key objectives
Visual showcase / Deliverables
Results
Implementation
- Included in this project
Plan
Graphic Signs was appointed for full manufacture and installation of the branding package for the building.
- Included in this project
Design
A combination of external totem signage and bespoke internal wall coverings and modular wayfinding were chosen for the project.
- Included in this project
Deliver
Graphic Signs was able to complete the full signage and wayfinding scheme on time and within budget.
- Included in this project
Install
We installed premium material signage throughout the building to ensure the right
- Not included in this project
Upgrade
We refresh your existing setup, extending its life and keeping it current as your brand evolves and technology moves on.
Key learnings
- Branding should reflect purpose: In technology and innovation-led environments, visual identity should communicate ambition, progress and the organisation’s wider vision.
- Create impact at scale: Large-format graphics can make a strong visual statement, particularly within new buildings where there is an opportunity to establish identity from the outset.
- Combine branding with wayfinding: Integrating environmental graphics and directional signage creates a more cohesive experience while helping users navigate the space.
- Consider the whole environment: Consistent use of materials, colours, graphics and signage helps create a confident and connected identity across an entire building.
- Plan for successful delivery: Coordinating design, manufacture and installation from the outset is essential when delivering a complete signage scheme to a fixed programme and budget.