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Internal wayfinding and branding for the Interdisciplinary Biomedical Research Building

Creating a seamless, inclusive journey within a world-class biomedical research facility

Graphic Signs delivered a comprehensive internal branding and wayfinding solution for the new Interdisciplinary Biomedical Research Building (IBRB) at the University of Warwick. Designed to complement the building’s modern timber and concrete architecture, the signage scheme enhances navigation, promotes inclusivity, and reinforces the University’s commitment to research excellence within this state-of-the-art facility.

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Plan
Design
Deliver
Install
Upgrade
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Client overview

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Higher Education
Coventry, UK

The Interdisciplinary Biomedical Research Building (IBRB) is a £54m, 7,000 sqm research and teaching facility located on the Gibbet Hill campus at the University of Warwick. The building brings together researchers from the School of Life Sciences and Warwick Medical School, providing cutting-edge laboratories, teaching spaces, offices, and collaborative environments.

Key goals

Create a clear and intuitive wayfinding system across five floors
Reflect the University’s research excellence through premium internal branding
Support inclusivity with accessible and universally understood signage
Complement the building’s sustainable, contemporary architectural design
Ensure durability within a high-traffic academic environment
IBRB- University of Warwick-0076
University of Warwick, Gibbet Hill

Project brief

Graphic Signs was appointed to design, manufacture, and install a comprehensive internal signage and branding scheme for the new IBRB. Working alongside main contractor Willmott Dixon and the IBRB project management team, we developed a cohesive signage strategy that aligned with the building’s architectural vision and operational requirements.

The scheme needed to support students, staff, researchers, and visitors navigating a complex mix of laboratories, lecture theatres, offices, and social spaces within a large, multi-floor environment.

Key objectives

  • Develop a cohesive internal branding and colour scheme
  • Deliver clear navigation from entry point to destination
  • Integrate inclusive design principles, including braille and tactile signage
  • Manufacture robust signage suitable for heavy daily use
  • Install solutions with precision to ensure brand consistency throughout
  • Visual showcase / Deliverables

    Results

    0 sqm
    facility fully supported with internal wayfinding and external signage
    0 floors
    seamless navigation through strategically positioned signage
    0-seat theatre
    integrated into the building-wide navigation strategy
    0% inclusive
    accessibility was integrated into the design, including braille, tactile elements and universally recognised pictograms

    Implementation

    • Included in this project

      Plan

      The building was a blank canvas so we were tasked to develop a cohesive internal branding and colour scheme that would go along with the building architecture.

    • Included in this project

      Design

      Accessibility was a key factor in the development of the plans and design of all signage.

    • Included in this project

      Deliver

      Graphic Signs was able to manufacture robust signage suitable for heavy daily use for the project.

    • Included in this project

      Install

      The team installed the signage with precision to ensure brand consistency throughout alongside the new building atmosphere.

    • Included in this project

      Upgrade

      We've returned to the project to add further external signage and update other detailed work internally.

    IBRB- University of Warwick-0062

    Key learnings

    The completed signage scheme enhances user confidence, reduces navigational uncertainty, and allows students and researchers to focus on innovation and discovery rather than wayfinding challenges. High-durability materials implemented throughout, ensuring long-term performance in high-traffic areas.

    Delivering successful wayfinding within a complex biomedical research environment requires more than clear directional signs, it demands strategic placement, inclusive design thinking, and materials engineered for longevity. By combining premium finishes with accessibility-first principles, Graphic Signs created a signage solution that not only complements a state-of-the-art academic building but actively improves the daily experience of everyone who uses it.

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