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Valtra exclusive 70th anniversary gift set

Celebrating customer loyalty with a premium branded experience

To mark their 70th Anniversary, Valtra partnered with us to create an exclusive gift set that reflected their heritage, innovation, and appreciation for customer loyalty. The result was a sophisticated, practical, and beautifully presented gift box designed specifically for the agricultural community.

Valtra Branded Gift Box 2
Plan
Design
Deliver
Install
Upgrade
valtra-t-series-italy-img-2021-0771-lowres resized
valtra-a-series-tractors-75-10-115-hp-1600x900

Client overview

valtra logo
Agriculturale Machinery / Manufacturing

Valtra is a Finnish brand specialising in the manufacture of award-winning tractors, with a strong global presence.

Key goals

Celebrate Valtra’s 70th Anniversary
Recognise and reward customer loyalty
Reflect brand values of quality and innovation
Deliver a premium, practical gift experience
Ensure safe transit and impactful presentation
Valtra Inside Branded Box

Project brief

Valtra required a high-quality, commemorative gift set tailored to their agricultural customer base. The project focused on combining practicality with premium presentation, ensuring the gift felt both useful and exclusive while staying true to the brand’s identity.

Key objectives

  • Identify products relevant to agriculture and farming professionals
  • Create a premium presentation box
  • Protect and display contents securely
  • Incorporate anniversary branding
  • Solutions

    Identified items to showcase Valtra brand

    The Graphic Arts team started by conducting research to identify practical items suited to Valtra’s customer base that also aligned with their brand.

    Samples for selection

    Graphic Arts arranged samples and developed supporting visuals in order for the Valtra team to confidently choose items for approval.

    Transportation risks solved

    We were able to design and produced a bespoke foam insert to secure items during transit to ensure safe delivery. This offered safety but also enhanced the look and presentation of the items.

    Enhanced unboxing experience

    The gift set was housed in a premium presentation box, finished with an embossed 70th Anniversary logo on the lid, delivering a sophisticated and memorable unboxing experience that reflected Valtra’s heritage and commitment to quality.

    Finishing touches

    The embossed the 70th Anniversary logo onto the lid oof the box offered a premium finishing touch to showcase the gift set.

    Visual showcase / Deliverables

    Results

    0%
    gift sets delivered on schedule for anniversary rollout

    Implementation

    • Included in this project

      Plan

      Conducted research to identify practical items suited to Valtra’s customer base and arranged samples and supporting visuals for approval

    • Included in this project

      Design

      Designed and produced a bespoke foam insert to secure chosen items during transit.

    • Included in this project

      Deliver

      Created a luxury presentation box for enhanced unboxing experience. Embossed the 70th Anniversary logo onto the lid for a premium finishing touch.

    • Included in this project

      Install

      Project delivered on time to Valtra for their celebrations.

    • Not included in this project

      Upgrade

      We refresh your existing setup, extending its life and keeping it current as your brand evolves and technology moves on.

    Testimonials

    Having already worked with Graphic Arts on several projects I approached Tim to help me with a customer gift to help celebrate our 70th anniversary year. The brief was to produce a customer gift with an exclusive and quality look and feel. The gift was going to be given to our customers as a “thank you” for supporting the brand during our anniversary year. As our customers are from farming and agricultural backgrounds the gift needed to be of use.

    Valtra UK & IE A&SP Marketing Specialist
    Valtra 1 (1)

    Key learnings

    Understanding the end user is essential when creating commemorative gifts. By focusing on practicality, presentation, and brand storytelling, we delivered a gift set that not only celebrated Valtra’s milestone anniversary but also strengthened customer relationships through thoughtful, high-quality design.

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