We partnered with WCS Care to deliver a comprehensive signage and graphics package for their newest purpose-built care home in Kenilworth, creating a welcoming, visually engaging and easy-to-navigate environment for residents, visitors and staff.
WCS Care provides specialist dementia, respite and residential care across 12 homes throughout the Midlands. As part of their continued growth, they launched a new, state-of-the-art care home in Kenilworth, offering cutting-edge accommodation for up to 84 residents.
To ensure the new home reflected their values and supported residents effectively, WCS Care commissioned Graphic Signs to implement their brand throughout the site, from concept design through to production and installation.
Working closely with WCS Care from the initial design stages, we developed a cohesive signage and environmental graphics scheme tailored to a modern care setting. The project required a balance between bold visual appeal and practical functionality, particularly in supporting residents with dementia through clear and engaging wayfinding solutions.
The branding scheme extended across both internal and external areas of the building, ensuring a consistent identity throughout.
Artwork was carefully designed with highly colourful visuals to enhance communal and circulation spaces. Graphics are meant to create a warm, stimulating and uplifting atmosphere.
Custom-designed directional signage was developed with clear typography and visual cues. The artwork uses room identifier motifs to support recognition and memory.
Brand presence displayed across multiple building elevations that uses durable materials suitable for long-term exterior use. This gives a strong, professional first impression for visitors.
Collaboration from concept and design stages, manufacture using high-quality materials, and professional installation across the full site
Working closely with WCS Care from the initial design stages, Graphic Signs was able to plan the project and manage all of the sites simultaneously.
We developed a cohesive signage and environmental graphics scheme tailored to a modern care setting.
Clear, visually distinctive directional signage was installed internally and externally. This brought the branding across sites together in a cohesive way.
By combining creativity with functionality, the installation of this project demonstrates how environment branding can transform any site.
In specialist dementia care environments, signage must do more than inform, it must support independence, orientation and wellbeing. Thoughtfully designed graphics, strong visual cues and consistent branding can significantly enhance daily life for residents while creating a positive and professional environment for staff and visitors.
By combining creativity with functionality, this project demonstrates how environmental branding can transform a care facility into a vibrant, welcoming and supportive place to live.
