Creating a vibrant, dementia-friendly care environment
We partnered with WCS Care to deliver a comprehensive signage and graphics package for their newest purpose-built care home in Kenilworth, creating a welcoming, visually engaging and easy-to-navigate environment for residents, visitors and staff.
Divisions involved
Client overview
WCS Care provides specialist dementia, respite and residential care across 12 homes throughout the Midlands. As part of their continued growth, they launched a new, state-of-the-art care home in Kenilworth, offering cutting-edge accommodation for up to 84 residents.
To ensure the new home reflected their values and supported residents effectively, WCS Care commissioned Graphic Signs to implement their brand throughout the site, from concept design through to production and installation.
Key goals
Project brief
Working closely with WCS Care from the initial design stages, we developed a cohesive signage and environmental graphics scheme tailored to a modern care setting. The project required a balance between bold visual appeal and practical functionality, particularly in supporting residents with dementia through clear and engaging wayfinding solutions.
The branding scheme extended across both internal and external areas of the building, ensuring a consistent identity throughout.
Key objectives
Solutions
Themed interior graphics and murals
Colourful, bespoke murals were introduced throughout communal and circulation areas, creating a warm, stimulating and uplifting environment.
Dementia-friendly wayfinding
Clear directional signage combined accessible typography, visual cues and room-specific motifs to support recognition, orientation and memory.
External building signage
Durable external signage was installed across multiple building elevations, creating a strong and professional first impression for visitors.
End-to-end project delivery
Graphic Signs managed the project from initial concept and design through to manufacture and professional installation across the site.
Visual showcase / Deliverables
Implementation
- Included in this project
Plan
Working closely with WCS Care from the initial design stages, Graphic Signs was able to plan the project and manage all of the sites simultaneously.
- Included in this project
Design
We developed a cohesive signage and environmental graphics scheme tailored to a modern care setting.
- Included in this project
Deliver
Clear, visually distinctive directional signage was installed internally and externally. This brought the branding across sites together in a cohesive way.
- Included in this project
Install
By combining creativity with functionality, the installation of this project demonstrates how environment branding can transform any site.
- Not included in this project
Upgrade
We refresh your existing setup, extending its life and keeping it current as your brand evolves and technology moves on.
Key learnings
- Design for recognition: Clear visual cues, colour and imagery can help residents recognise and navigate familiar spaces more confidently.
- Prioritise resident needs: Effective wayfinding should be designed around the experiences and abilities of residents, not simply visitor navigation.
- Balance function and aesthetics: Durable signage can combine practical performance with engaging design to create more welcoming care environments.
- Create a consistent environment: Cohesive branding and visual language can help make different areas feel connected, familiar and easier to understand.